Other creative ventures for me include creating / conceptualizing logos and signage for unique businesses. My first client for this type of creative work was Capistrano's Barbershop on Maryland Avenue, Historic Annapolis. Anyone that has started a business in such a place knows the stringent rules regarding signage concept, size, and placement on a historically significant building in the Capital of Maryland. My client had initially hired an artist / graphic arts professional in New York to come up with something macho, yet whimsical, old school, and nostalgic. Mind you, this was before the mustache craze arrived and set in. In a matter of a day, I was able to create two possible signs for Capistrano's Barbershop, which would also be used for the logo. Below is the original sketch I created for the logo. At the time, the client wanted the shop to be called "Maryland Avenue Barbershop", then decided on using his last name to make the business more personal. The client was able to give my rough sketch to a graphic artist who scanned the image to edit, then sent the image to a wooden sign maker. The completed signage looks great.
Here's a final image for logo and signage that is also now on clothing, hats, etc. available at the shop.
The client was very excited, pleased, and happy to finally have something that encompassed his vision for his shop. A first impression that was inviting, made guys want to linger, get a hot foam razor shave, and a haircut by a master barber.
Capistrano's now carries T-shirt, hats, and tanks with the logo on it, and routinely sell out of these items. The outcome for their project was a great success. They even face paint the mustache logo on children at family events!
If you'd like some creative ideas for signage or a logo, please contact me.
Another really fun project was creating a logo for a local school fundraiser. The school's mascot is a dragon and the event is a fun run for the students and community members. I did this particular image for the back of the event T-shirts, and an additional image for the front pocket of the T, which is shown below.